PPC – Pay Per Click
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Website Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Analytics reports can be produced to show you areas where you can improve factors such as time spent on site, exit pages, landing pages, visitor traffic and demographic reports and much more.
Pay-Per-Click (PPC) Advertising
Google, Bing, Facebook and Twitter all provide advertising opportunities to get your website in front of the customers who are most important to your business or organisation.
There are pros and cons to each, for instance Google has nearly 67% of the search market share compared to Bing, but is more expensive due to greater competition for the best keywords.
Facebook and Twitter hold a huge amount of personal and social data compared to the search engines and therefore provide incredible opportunities for highly targeted and low cost Ads.
We have run many successful advertising campaigns both for ourselves and for our clients and can help get you setup quickly.
We’ll also fully manage and optimise your Ads to ensure maximium Return On Investment (ROI) if required.
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